May Update '17


4 June 2017

A few things we've been inspired by within the the last month...

Nike attempt to break two-hour marathon barrier

Three elite athletes took to the historic Monza racetrack in an attempt to smash the two-hour marathon barrier, as part of Nike’s highly anticipated Breaking2 Project

Kenyan runner Eliud Kipchoge came within seconds of breaking the two-hour marathon barrier, with help from the newly developed Zoom VaporFly Elite shoes.

"Eliud Kipchoge ran the marathon in two hours and 25 seconds, knocking almost three minutes off the previous world record time, which is absolutely phenomenal," says Tony Bignall, vice president of footwear at Nike.

Ultra-lightweight, soft and highly resilient Lunarlon foam creates a light, responsive underfoot experience, while an embedded full-length carbon infused nylon plate increases stiffness. A high abrasion rubber in the heel for durability completes the tooling.

Elon Musk's Boring Company plans to beat traffic with underground 'car skates'

During a recent TED Talk, Elon Musk played a video showcasing his Boring Company’s futuristic underground transit network that would allow vehicles to travel through tunnels at speeds of up to 125mph!

"One of the most soul-destroying things is traffic," he said during the talk. "It affects people in every part of the world. It takes away so much of your life. It's horrible. It's particularly horrible in LA."

Daan Roosegaarde Anti-smog bikes

“Bikes have always been a symbol of energy-friendly and congestion-reducing living, but this bike serves a double function by cleaning the air as you cycle,” says Roosegaarde.

The innovative bike concept, dubbed the smog free bicycle, is designed to inhale polluted air, clean it, and release fresh air whilst you pedal.

Shapeshifting food

A team of MIT researchers have developed flat packed pasta, morphing into three-dimensional structures when submerged in water. This 'edible origami' is made up of gelatine and starch, naturally expanding upon absorbing water. The chemical make-up giving the researchers a way to manipulate the foodstuff. 

KitKat denied Uk trade mark for four-fingered chocolate bar

Nestle has lost a four-year battle to get the design of its KitKat chocolate bar recognised as a trade mark in the UK. Nestlé has been arguing a case against rival Cadbury in the UK courts since 2013.

But the Court of Appeal ruled that the design lacked the "distinctive character" to be registered as a trade mark.