Universal
Colourful
Fun
Defining distinctive creative principles for a #1 global brand and translating them into a coherent product ecosystem.
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As part of the ‘A-Team’ agency partnership, we lead creative direction on product and packaging design for the brand.
We have designed key items for the portfolio, applying a bold, coherent design language and irresistible interactions that appeal universally to all ages.
The Flip dispenser; minimal components, maximum interaction.
Moulded paper packaging: framing the product.
Several products are available in market today, while several remain up Red’s sleeve ;0)
